Google would credit the conversion of Jane’s buying lipstick, on the day the ad is clicked first.
- 24 hours after the purchase, to ensure payment is processed
- Never, since the last interaction was with Facebook
- The day the purchase is made
- The day the ad is clicked
The correct answer is: The day the ad is clicked
By default, if a customer’s journey to purchase involved a Google ad, Google Ads will always give conversion credit to the last Google ad the customer saw or clicked (unless you change to other attribution models).
For example, Bob clicked on your Google ad for shoes but decided to shop around and do some research. A few days later, while researching, Bob sees your business on a review website and decides to click through to your site and make a purchase. In this case, Analytics would give credit to the review site as “referral” traffic, yet Google Ads will attribute the conversion back to your ad campaign for the ad that Bob had clicked on a few days ago.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Third Chapter: Get Acquainted with Conversion Tracking
- Sub-Chapter: Conversion tracking differences in Google Ads and Google Analytics
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