How would you adapt this query to obtain cost and impression metrics by supply_source? October 30, 2025 N/A
Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query? October 30, 2025 N/A
Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________. October 30, 2025 N/A
Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel? October 30, 2025 N/A
Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN). October 30, 2025 N/A
Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds? October 30, 2025 N/A
Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance? October 30, 2025 N/A
Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP? October 30, 2025 N/A
Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with? October 30, 2025 N/A
Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results. October 30, 2025 N/A
You are writing a query and would like to know the total impressions that have been delivered per campaign, per supply_source, and per device_type. Which of the following represents how you should write the query? October 30, 2025 N/A
Which of the following statements about the amazon_attributed_events_* tables is true. October 29, 2025 N/A
Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table? October 29, 2025 N/A
If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage? October 29, 2025 N/A
The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel. October 29, 2025 N/A
A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables. October 29, 2025 N/A
When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization? October 29, 2025 N/A
Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window? October 29, 2025 N/A
Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table? October 29, 2025 N/A
user_id values cannot be viewed in the AMC user interface or downloaded from AMC. October 29, 2025 N/A
Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions October 29, 2025 N/A
Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables. October 29, 2025 N/A
The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to. October 29, 2025 N/A
There is no universal methodology or join key that can be used to combine tables in all query scenarios. October 29, 2025 N/A
To minimize the number of values rendered NULL due to aggregation thresholds, you can: October 27, 2025 N/A
How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report? October 27, 2025 N/A
Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries? October 27, 2025 N/A
Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs? October 27, 2025 N/A
When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views. October 27, 2025 N/A
Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting. October 27, 2025 N/A
Conversions measured via Events Manager can be made available for querying in AMC. October 27, 2025 N/A
You can use a _________ filter to limit your query results based on one or more conditions. October 27, 2025 N/A
Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query. November 12, 2025 N/A
Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions October 27, 2025 N/A
What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions? October 27, 2025 N/A
Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)? October 27, 2025 N/A
Which of the following statements is true about using queries within the instructional query library? October 27, 2025 N/A
This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and execute SQL queries, as well as download the results. October 27, 2025 N/A
The _________________ panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases, instructions, and a guide to interpret the results. October 27, 2025 N/A
The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready. October 27, 2025 N/A
This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC. October 27, 2025 N/A
AMC can be used by brands that don’t sell their products directly in the Amazon store. October 27, 2025 N/A
The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events. October 26, 2025 N/A
The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes. October 26, 2025 N/A
Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped. October 26, 2025 N/A
How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4 October 26, 2025 N/A
Which of these queries will only include purchase records from the underlying table? October 26, 2025 N/A
Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)? October 26, 2025 N/A
Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns? October 26, 2025 N/A
AMC supports most common SQL functions, but there are some unsupported SQL functions. October 26, 2025 N/A
Which two functions can be used together to filter records based on presence of a string within a column’s values? October 26, 2025 N/A
Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard? October 26, 2025 N/A
Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information? October 26, 2025 N/A
Which of the following business questions can be answered with an overlap analysis? October 26, 2025 N/A
If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate? October 26, 2025 N/A
Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance? October 26, 2025 N/A
This table contains impression and click events from Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Television campaigns. October 26, 2025 N/A
Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library? October 26, 2025 N/A
Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written? October 26, 2025 N/A
Which field can be used to filter to traffic events from the relevant sponsored ads campaigns? October 26, 2025 N/A
Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns. October 26, 2025 N/A