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Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

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Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses

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Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

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Julie can take two recommended actions in her investigation. First is to View the Time Lag Report to better understand her visitor’s conversion path and Second is to Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

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Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?

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Kathy requires Administrative access in Google Ads to link it with Firebase. Then it will let Kathy set up conversion tracking for first opens of the app.

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Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?

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If The GCLID field’s been removed from the conversion template, it will cause the import process to fail. Rodney can’t add the appropriate offline data and modifies the conversion template

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Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

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Bill can create effective messages by using brand-specific search terms that drive more customers to purchase his jewelry.

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If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.

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You can bulk upload multiple (must be more than 10) locations to Google My Business using a spreadsheet that contains five important fields. 1. Store Code, 2. Business Name, 3. Business Location, 4. Phone and Website and 5. Categories.

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Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?

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created a conversion action for call conversions inside Google Ads

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Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

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Media Mix Model analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores.

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Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

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VTS stands for View Through Conversion. It is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad and are recorded when users view (but don’t interact with) an ad and then later convert.

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Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

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Antonio should choose Conversion Linker tag sitewide tag to measure online conversions for his future Google Ad campaigns.

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