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Home » Measurement Certification » Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?
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Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?

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Brenda must she Link her Google Play and Google Ads account to complete the conversion tracking setup.

  • Link her Google Ads account and Google Analytics account.
  • Link her Google Play account to her Google My Business account.
  • Link her Google Firebird account to her Google Analytics account.
  • Link her Google Play and Google Ads account.

The correct answer is: Link her Google Play and Google Ads account.

Once you’ve integrated with an attribution partner, you need to link that account to your Google Ads account. Once you link your accounts, you can proceed with setting up conversion actions. Brenda needs to link her Google Ads account to her Google Play account. Since her app uses in-app billing, she can use conversion tracking to automatically monitor when someone who’s clicked on one of her ads makes an in-app purchase in her app.

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