When writing a strong key performance indicator (KPI) remember to keep it clear, measurable and it has defined time frame.
- It is aggressive
- It is clear
- It is measurable
- It has a defined time Frame
Correct answers are: It’s clear, measurable and has a defined time frame
The term “KPI,” by its definition, is a measure of success. The whole purpose of a KPI (what I’ve mostly been referring to as an objective) is that it’s clear, measurable, and it has a defined time frame.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Focus on the metrics that matter most
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