Sara is analysing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks and ad impressions it took users to convert a customer. Which report will provide her with this information?
- The click analysis report
- The campaigns report
- The conversions report
- The attribution overview report
The correct answer is: The attribution overview report
On the Attribution Overview report, Sara gets a high-level view of the conversion paths. The report shows how many days, ad clicks, and ad impressions, on average, it took users to convert.
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