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Home » Measurement Certification » Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?
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Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

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Sara is analysing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks and ad impressions it took users to convert a customer. Which report will provide her with this information?

  • The click analysis report
  • The campaigns report
  • The conversions report
  • The attribution overview report

The correct answer is: The attribution overview report

On the Attribution Overview report, Sara gets a high-level view of the conversion paths. The report shows how many days, ad clicks, and ad impressions, on average, it took users to convert.

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