Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
1. A KPI is clear, measurable, and has a defined time frame.
2. By definition, A KPI is a measurement of success.

The term “KPI,” by its definition, is a measure of success. The whole purpose of a is that it’s clear, measurable, and it has a defined time frame. That’s why following are the two statement that can guide Brenda as she creates a KPI:

“A KPI is clear, measurable, and has a defined time frame” and “By definition, A KPI is a measurement of success.”

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