- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Ads with generic search terms
Depending on the creative content of your ads and the format you use, most channels can be used for several stages of the customer journey. To promote awareness to customers you should run search ads with generic search terms.
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- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Choose the right media to reach your objective