- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
Buy These Answersheets to Pass Your Exams Quickly!
All 5 Answersheets
Correct Answer is:
Media mix model
Media Mix Models are the best available method for determining the amount of sales driven by each media channel. Most companies use the findings to support their strategic planning and budgeting. Budget decision-makers look at the ROI (return on investment) of each media channel to determine the ones they should continue to invest in.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution