Add on the conversion linker tag to Google Tag Manager. This sitewide Google Tag Manager tagging solutions would be used to measure conversions.
- Install gtag.js tags
- Link Google Ads and Google Analytics accounts
- Sitewide tagging is already in place, so no action is needed
- Add on the conversion linker tag to Google Tag Manager
Correct answer is: Add on the conversion linker tag to Google Tag Manager
If you already have Google Tag Manager set up on your site, you’re ready to quickly and easily deploy and update tags on your website without changing the code on your page. All you need to do is add the Conversion Linker tag to your landing page URLs, which automatically identifies information about the ad click that brought someone to your site.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up sitewide tags
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