You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

  • Conversion value/click
  • Assisted conversions
  • View-through conversions
  • All conversions

Correct Answer is:
1. View-through conversions
2. All conversions

VTC’s aren’t included in the Conversions column, only in the View-through Conversions and All Conversions columns. So, if you’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale you can see it in View-through conversions column and All Conversion column of campaign report.