- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
1. View-through conversions
2. All conversions
VTC’s aren’t included in the Conversions column, only in the View-through Conversions and All Conversions columns. So, if you’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale you can see it in View-through conversions column and All Conversion column of campaign report.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Analyze data with Hiroko