Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.
- Were enough people shown the video?
- Were there any possible executional missteps?
- Was the creative effective in getting attention and highlighting the brand?
- Was the right audience targeted?
The correct answers are: Were there any possible executional missteps?, Was the creative effective in getting attention and highlighting the brand? and Was the right audience targeted?
[adinserter name=”7″]
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers