Home » Measurement Certification » Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses

Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses

Last Updated on 4 years ago by School4Seo Team

Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.

  • Were enough people shown the video?
  • Were there any possible executional missteps?
  • Was the creative effective in getting attention and highlighting the brand?
  • Was the right audience targeted?

The correct answers are: Were there any possible executional missteps?, Was the creative effective in getting attention and highlighting the brand? and Was the right audience targeted?

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