You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.

If you’re just starting out with an ad campaign and have yet to set up conversion tracking in Google Ads, here’s a quick overview of the process.

Correct Sequences are:

  1. Select the specific conversion action in Google Ads.
  2. Copy the code snippet/conversion tag generated.
  3. Add the conversion tracking tag to your website or app.
  4. Review your conversion data to ensure your tag is firing correctly.

Set up a conversion action in Google Ads to measure what you consider to be valuable customer actions. Google Ads will give you a snippet of code, which is called a conversion tracking tag. Add that conversion tracking tag to your website or app. When a customer performs a conversion action(s), the tag will send data back to Google Ads.