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Home » Measurement Certification » Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?
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Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

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Carl must remove any legacy conversion tag before implementing conversion tracking setup for his Google ad campaign. Having old tag may create conversion number discrepancy. It will make sure that the tags are not double counting.

  • Add on the conversion linker to the event tag.
  • Remove any existing JavaScript code.
  • Make sure that all images are in JPEG format.
  • Remove any legacy conversion tag.

The correct answer is: Remove any legacy conversion tag.

If you already have a legacy conversion tag on your site, you’ll need to remove the old tag and replace it with this event tag. This will make sure that the tags are not double counting.

Once you’ve implemented your global sitewide tag, the next step is to include an event tag. An event tag lets you tell the system to specific customer actions measured as a conversion.

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