- It gives more credit to the touch-points closest to the conversion.
- It is distributed evenly to every single touch in a buyer’s journey.
- It assigns the last touch-point 100% of the credit for the conversion.
- It algorithmically evaluates individual customer paths to assign credit.
Correct Answer is: It algorithmically evaluates individual customer paths to assign credit.
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A data-driven model algorithmically evaluates individual customer paths. Credit is then dynamically attributed to each touchpoint according to its impact on the conversion.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey
