- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
It algorithmically evaluates individual customer paths to assign credit.
A data-driven model algorithmically evaluates individual customer paths. Credit is then dynamically attributed to each touchpoint according to its impact on the conversion.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey