Correct order of the marketing objectives of a customer’s journey. In order to launch a new product you need to first build awareness of the product and its usefulness.
Then create the influence. More known faces, celebrities, real testimonials can create the influence. Then you should pitch to sell the product to influenced potential buyers.
Finally, you should start working on the loyalty. Be loyal to your customer first and then you can make them loyal to your brand.
- Build awareness
- Influence consideration
- Drive purchases
- Grow loyalty
Awareness: Display and video: focus on storytelling around the brand. Search: use generic search terms.
Consideration: Display and video: focus on brand attributes or product value proposition. Search: use generic search terms.
Purchase: Display and video: include an implicit or explicit call-to-action (“buy now,” “buy here,” or “shop here,” e.g.). Search: use brand search terms.
Loyalty: Display and video: focus on a specific offer or product (upsell). Search: use brand search terms.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Identify your marketing objectives
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