- Media Mix
- Attribution
- Placements
- Channel
Correct Answer is: Channel
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If felix wants to use bidding or targeting to acquire more customers, he should use channel optimization type. This is changing how ads are delivered within a specific channel for maximum impact on business outcomes. There are three main types of channel optimization:
1. Bidding: Acquire more customers by adjusting bids based on a rich set of auction-time signals.
2. Creative: Customize your assets to serve the right message to the right user at the right moment.
3. Targeting: Reach those most interested in your business with dynamic audience targeting.
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation