Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
- Set-up
- Lead
- Page view
- Purchase
The correct answer is: Purchase
Since Heather’s goal is to track and increase sales, she should choose Purchase as the category of conversion action. She should gives the conversion an appropriate name such as Purchase.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for sale conversions