Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

  • Set-up
  • Lead
  • Purchase
  • Page view

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Correct Answer is:
Purchase

Since Heather’s goal is to track and increase sales, she should choose Purchase as the category of conversion action. She should gives the conversion an appropriate name such as Purchase.

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