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Home » Measurement Certification » Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.
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Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

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  • View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window
  • Click-through – Click-based; 30-day default window
  • View-through – Impression-based; 24-hour default window

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