Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

  • Ads used in identical ways, on the same budget, and with exposed groups.
  • Ads used in identical ways, on the same channels, and directed at the same audience.
  • Ads used in identical ways, on the same budget, and used in brand lift.
  • Ads used in identical ways, on the same channels, and with unexposed groups.

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Correct Answer is:
Ads used in identical ways, on the same channels, and directed at the same audience.

Cliff should always A/B test ads to compare the performance and results. Cliff should compare the ads that are:

  • Used in identical ways
  • On the same channels
  • Directed at the same audience
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