Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
Ads used in identical ways, on the same channels, and directed at the same audience.

Cliff should always A/B test ads to compare the performance and results. Cliff should compare the ads that are:

  • Used in identical ways
  • On the same channels
  • Directed at the same audience

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