Last Updated on 4 years ago by School4Seo Team
- Ads used in identical ways, on the same budget, and with exposed groups.
- Ads used in identical ways, on the same budget, and used in brand lift.
- Ads used in identical ways, on the same channels, and with unexposed groups.
- Ads used in identical ways, on the same channels, and directed at the same audience.
Correct Answer is: Ads used in identical ways, on the same channels, and directed at the same audience.
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Cliff should always A/B test ads to compare the performance and results. Cliff should compare the ads that are:
1. Used in identical ways
2. On the same channels
3. Directed at the same audience
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers
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