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Home » Measurement Certification » Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
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Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

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  • Marketing objectives
  • Business objectives
  • Campaign metrics
  • Media objectives

Correct Answer is: Media objectives

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Media objectives refers to the goals for each channel that are necessary for meeting your marketing objectives. Before beginning work on a video advertising campaign for a new economy car, Tom creates key performance indicators for the campaign. This is called media objectives.

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