Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
Media objectives

Media objectives refers to the goals for each channel that are necessary for meeting your marketing objectives. Before beginning work on a video advertising campaign for a new economy car, Tom creates key performance indicators for the campaign. This is called media objectives.

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