- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Media objectives refers to the goals for each channel that are necessary for meeting your marketing objectives. Before beginning work on a video advertising campaign for a new economy car, Tom creates key performance indicators for the campaign. This is called media objectives.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Determine your business goals