- He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
- He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
- He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.
- He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
- He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
Correct Answers are: He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
and
He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
The two habits Levi has developed to help him evaluate and adapt his marketing strategies are:
1. Democratize data in your organization via dashboards. Everyone needs to be able to easily access data that powers their decision-making, on any device, especially mobile phones.
2. Encourage learning from failure. Failure has a bad reputation. It’s often thought of as falling short of expectations, or a mistake. But failure is necessary for testing the possibilities, and for learning what doesn’t work.
[adinserter name=”7″]
- Learn more here: Skillshop Measurement Certification
- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Develop a test-and-learn culture