- KPIs are available once an ad campaign is complete.
- KPIs are media-channel specific.
- KPIs should be chosen from one metric for a campaign.
- KPIs are quantifiable over a period of time.
- A KPI is a measurement of success.
Correct Answers are: KPIs are quantifiable over a period of time. and A KPI is a measurement of success.
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The terms “metrics” and “KPIs” are often used interchangeably by marketers. In reality, they represent two completely different concepts. The reason for this confusion is that both KPIs and metrics refer to quantifiable measurements, but this is where the similarities stop and important distinctions begin. The term “KPI,” by its definition, is a measure of success.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Focus on the metrics that matter most