You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
1. KPIs are quantifiable over a period of time.
2. A KPI is a measurement of success.

The terms “metrics” and “KPIs” are often used interchangeably by marketers. In reality, they represent two completely different concepts. The reason for this confusion is that both KPIs and metrics refer to quantifiable measurements, but this is where the similarities stop and important distinctions begin.

The term “KPI,” by its definition, is a measure of success.

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