- Cross-channel attribution
- Brand lift
- Media mix model
- Store visits
Correct Answer is: Store visits
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You can use Store visits to measure the number of people who click or view your ads and later visit your business location. Store Visits is a Google product. If visits to your physical locations are important to your business, you can use conversion tracking to help you see how your ad clicks and viewable impressions influence store visits.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution
