- Pages per visit
- Brand awareness
- Upsells
- Return on ad spend
Correct Answer is: Return on ad spend
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Return on ad spend is the purchase metrics that can be tracked. Google Ads smart bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.
Google Ads predicts future conversions and associated values using your reported conversion values, which you report through conversion tracking. Then, Google Ads will set maximum CPC (max. CPC) bids to maximize your conversion value while trying to achieve an average ROAS equal to your target.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Optimize with the data
