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Which is an example of a purchase metric that can be tracked?
- Pages per visit
- Brand awareness
- Return on ad spend
Google Ads predicts future conversions and associated values using your reported conversion values, which you report through conversion tracking. Then, Google Ads will set maximum CPC (max. CPC) bids to maximize your conversion value while trying to achieve an average ROAS equal to your target.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Optimize with the data