Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

  • Search
  • Social media
  • Email
  • Television

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Correct Answer is:
Television

Mary should use Television to reach broad audience for her restaurant’s new menu upgrades. Every channel plays a unique role when it comes to addressing audiences in particular stages of the customer journey. A marketer should choose television to reach the broad audience.

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