- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
It distributes credit evenly to every single touch-point in a buyer’s journey.
Linear attribution Definition: Credit is distributed evenly to every single touch in the buyer journey.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey