- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
- It distributes credit evenly to every single touch-point in a buyer’s journey.
Correct Answer is: It distributes credit evenly to every single touch-point in a buyer’s journey.
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Linear attribution Definition: Credit is distributed evenly to every single touch in the buyer journey.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey