You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
Segment the data by conversion action.

To get the view of individual conversions you would like to see, you need to segment the data by conversion action. If you recall from the Set Up Conversion Tracking to Meet Your Goals course, their main goal has been to capture app installs and first-opens. By default, the columns show the aggregated total across all conversions in an account.

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