You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
- Segment the data by conversion category.
- Segment the data by click type.
- Segment the data by conversion adjustment.
- Segment the data by conversion action.
The correct answer is: Segment the data by conversion action.
To get the view of individual conversions you would like to see, you need to segment the data by conversion action. If you recall from the Set Up Conversion Tracking to Meet Your Goals course, their main goal has been to capture app installs and first-opens. By default, the columns show the aggregated total across all conversions in an account.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Explore more data discrepancies with Anders