- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Segment the data by conversion action.
To get the view of individual conversions you would like to see, you need to segment the data by conversion action. If you recall from the Set Up Conversion Tracking to Meet Your Goals course, their main goal has been to capture app installs and first-opens. By default, the columns show the aggregated total across all conversions in an account.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Explore more data discrepancies with Anders