Brand manager should use Return on ad spend metric to create a marketing objective that aligns with the purchase stage of the customer journey.
- Customer referrals
- Brand association
- Brand awareness
- Return on ad spend
Correct answer is: Return on ad spend
Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return on ad spend you set. Your bids are automatically optimized at auction time, allowing you to tailor bids for each auction.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Optimize with the data