- Radio
- Search
- Video
- Display
Correct Answers are: Video and Display
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Mary could choose Video and Display to reach her desired objective of focusing on specific audience behaviors. These channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey. Display and video channels focus on storytelling around the brand and focus on brand attributes or product value proposition.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Choose the right media to reach your objective
