Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.)

  • E-mail
  • Radio
  • Search
  • Video
  • Display

Correct Answer is:
1. Video
2. Display

Mary could choose Video and Display to reach her desired objective of focusing on specific audience behaviors. These channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey. Display and video channels focus on storytelling around the brand and focus on brand attributes or product value proposition.