- Google Campaign Manager
- Google Ads
- Google Analytics
- Google Firebase
- Google Play
Correct Answers are: Google Firebase and Google Play
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If Brenda wants to measure how effectively her ads are driving in-app purchases using Google Ads, she can choose between Google Play and Firebase attribution models to link to her Google Ads in order to accomplish this.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Establish goals for tracking conversions