- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads with unexposed groups, on the same channels, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
Correct Answer is: Ads used in identical ways, on the same channels, and directed at the same audience.
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To find the creative in the series that yield the best results, always A/B test. A/B testing is when you experiment with two different ways of doing something and compare the results. Allen should compare the ads that are:
- Used in identical ways
- On the same channels
- Directed at the same audience
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers
