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Home » Measurement Certification » Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
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Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

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  • Ads with exposed groups, on the same message, and directed at the same audience.
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads with unexposed groups, on the same channels, and directed at the same audience.
  • Ads used in identical ways, on the same channels, and directed at the same audience.

Correct Answer is: Ads used in identical ways, on the same channels, and directed at the same audience.

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To find the creative in the series that yield the best results, always A/B test. A/B testing is when you experiment with two different ways of doing something and compare the results. Allen should compare the ads that are:

  • Used in identical ways
  • On the same channels
  • Directed at the same audience
N/A

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