Hiroko should remove poor performing creatives, turn on automated bidding and analyze the audience that is working better than other.
- Don’t make changes until the campaign has been running for at least six months
- Remove poorly performing creative and test out new creative
- Turn on automated bidding
- Assess which audience targeting is performing best and double down
The correct answers are: Remove poorly performing creative and test out new creative, Assess which audience targeting is performing best and double down and Turn on automated bidding
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If Hiroko wants to make some improvement to optimize here search campaign,
There are three main types of channel optimization:
- Bidding: Acquire more customers by adjusting bids based on a rich set of auction-time signals.
- Creative: Customize your assets to serve the right message to the right user at the right moment.
- Targeting: Reach those most interested in your business with dynamic audience targeting.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation