Search Advertising Exam
Which recommendation is a best practice for effectively using Performance Planner?
Advertisement-SpaceWhat are two best practices for creating ads? (Choose two.) Select All Correct Responses
Advertisement-SpaceAn account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Select All Correct Responses
Advertisement-SpaceAn account planner utilizes Google Ads Performance Planner for monthly advertising budget management, benefiting from billions of weekly Google searches and machine learning-based forecasting for improved efficiency.
A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
Advertisement-SpaceAn account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses
Advertisement-SpaceWhich of the following is a core benefit of Google Ads automated bidding?
Advertisement-SpaceAuction-time bidding is a core benefit of Google Ads automated bidding.
What can the Performance Planner assist you with?
Advertisement-Spacethe Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Advertisement-SpacePerformance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Advertisement-SpaceYou can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Advertisement-SpaceUsing the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Advertisement-SpaceKeywords can be customized with audience signals to make Search campaigns more efficient.
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Advertisement-SpaceCustomer Match relies on your own data instead of a remarketing tag that’s why if an advertiser doesn’t want to add remarketing tags to a website, then Customer Match be a good fit for them.
Which ad extensions can serve automatically?
Advertisement-SpaceSitelink, callout, and structured snippets are the ad extensions that can serve automatically.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
Advertisement-SpaceOptimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
Advertisement-SpaceReggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.
What criteria could not be used to create a Dynamic Remarketing audience?
Advertisement-SpaceUsers who returned an item they purchased. This criteria could not be used to create a Dynamic Remarketing audience.
How Do Responsive Display Ads Use Automation?
Advertisement-SpaceResponsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Advertisement-SpaceDevice targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Advertisement-SpaceSteven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.
What is one way that Performance Planner helps businesses increase sales?
Advertisement-SpaceBy maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Advertisement-SpaceCallout extensions beneficial to highlight key information and unique selling points of a business. That’s why a marketer might use callout extensions.
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
Advertisement-SpaceWhen running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.
Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
Advertisement-SpaceGoogle Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Advertisement-SpaceMarisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
Advertisement-SpaceIf you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Advertisement-SpaceUsing the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Advertisement-SpaceLayering an Affinity audience with a broad keyword targeting campaign help you Ensure your ads are only seen by people who have demonstrated a qualified.
Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
Advertisement-SpaceSamira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
Advertisement-SpaceOn the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.
When should you use Remarketing Lists for Search Ads?
Advertisement-SpaceWhen you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
What are two main benefits of using Search Audience solutions? (Choose two.)
Advertisement-SpaceThe two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.
Which is required for an ad to be served to a user?
Advertisement-SpaceThe keywords must be relevant to the search term for an ad to be served to a user.
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
Advertisement-SpaceTara might obtain the direct benefit of using Search Audience to reach her most valuable customers in form of delivering a customized message to the right user at the correct bid.
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
Advertisement-SpaceTo allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
Advertisement-SpaceIf Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses
Advertisement-SpaceThe two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses
Advertisement-SpaceIf Gina uses responsive search ads, she could derive Greater flexibility and More relevance.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Advertisement-SpaceA recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Advertisement-SpacePete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
Advertisement-SpaceIf Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.
When creating an ad, how does Greg know what it will look like to his potential customers?
Advertisement-SpaceWhen creating an ad, Greg knows what it will look like to his potential customers. Because as he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Advertisement-SpaceAdding more negative keywords will improve the ad relevance. This action will help you get more relevant exposure and improve the ad rank.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Advertisement-SpaceTo meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
Advertisement-SpaceAn advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Advertisement-SpaceAdding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
Advertisement-SpaceIdeally you should aim 4 number of values for per header when using structured snippet extensions.
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
Advertisement-SpaceSelecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Advertisement-SpaceBroad match type keyword would help Barbara reach the most search queries that potential clients are using.
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
Advertisement-SpaceThe three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.
Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses
Advertisement-SpaceThe two other benefits apart from helping to increase user engagement that search ad extensions can contribute to performance are Better ad quality and More qualified leads.
Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
Advertisement-SpaceSince Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
Advertisement-SpaceThe benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
What’s an example of an effective callout extension?
Advertisement-SpaceFree returns is an example of an effective callout extension.
Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Advertisement-SpaceMichelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
Advertisement-SpaceA Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
Advertisement-SpaceHer campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.
How can Google Ads help you advance your business goals? Select All Correct Responses
Advertisement-SpaceGoogle Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Advertisement-SpaceFollowing campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
Advertisement-SpaceFrancis tries to explain to his boss the benefits of using automated bidding.