Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
You can view your bid status, performance trend over time, and conversion delay reporting in the bid strategy report.
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Search Advertising Exam
Where is the bid status, performance trend over time, and conversion delay reporting found?
Bid status, performance trend over time, and conversion delay metrics can be found in the bid strategy report.
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What’s one way Google AI helps marketers connect with potential customers?
Google AI discerns language nuances, linking marketers to relevant user searches.
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What’s a benefit of using Smart Bidding with broad match?
Broad match with Smart Bidding ensures competition in the right auctions with an apt bid for the targeted user by utilizing contextual signals during auction time.
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What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses
Marketers can utilize Dynamic Search Ads (DSAs) and Performance Max as the two current keywordless campaign types to drive incremental reach.
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Which three signals does broad match use to match Search ads with queries?
Broad match employs three signals to match Search ads with queries: 1. Language, 2. Interest, and 3. Geographic.
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What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses
The three signals broad match uses to match Search ads with queries are 1. Language, 2. Interest, and 3. Geographic.
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What are two ways optimization score can help marketers succeed? Select 2 Correct Responses
Optimization score helps marketers by accelerating the enhancement implementation for campaigns and identifying campaigns that should be prioritized for improvements.
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In which two ways does optimization score help marketers succeed? Select 2 Correct Responses
Optimization score aids marketers by determining which campaigns need prioritization for improvements and by accelerating the enhancement implementation process.
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An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
Their ad will appear if the search terms have the meaning of the keyword. This is how the phrase match will benefit the company’s Search Ads campaign.
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You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
Two benefits of using responsive search ads are greater flexibility and more relevance, allowing for optimized results through multiple headline and description combinations.
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What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
The advantage of automating your bid over manual bidding in a Google Ads campaign is that it helps prevent missing valuable conversions by ensuring efficient bidding.
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A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
A well-managed Google Search Ads campaign ensures that ads appear on relevant searches made by potential customers, helping to capture their consideration when they search for camping equipment online.
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Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is a core benefit of Google Ads automated bidding.
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What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
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What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
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Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
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Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
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Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
Optimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.
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Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.
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How Do Responsive Display Ads Use Automation?
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.
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Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.
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What is one way that Performance Planner helps businesses increase sales?
By maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
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When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.
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Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Callout extensions beneficial to highlight key information and unique selling points of a business. That’s why a marketer might use callout extensions.
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Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
Google Search Ads provide value to Alex by showing his ad to people searching for related information about helmets.
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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
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Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
If you don’t bid efficiently in manual bidding, you could miss valuable conversions. This is where automating your bid contribute to a successful Google Ads campaign.
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Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Using the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.
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What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Layering an Affinity audience with a broad keyword targeting campaign help you Ensure your ads are only seen by people who have demonstrated a qualified.
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Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.
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Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.
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When should you use Remarketing Lists for Search Ads?
When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.
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What are two main benefits of using Search Audience solutions? (Choose two.)
The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.
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How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
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Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses
The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.
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Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses
If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.
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Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
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Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.
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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.
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You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Adding more negative keywords will improve the ad relevance. This action will help you get more relevant exposure and improve the ad rank.
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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
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Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
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Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
Ideally you should aim 4 number of values for per header when using structured snippet extensions.
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You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
Selecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.
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Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
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What’s an example of an effective callout extension?
Free returns is an example of an effective callout extension.
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Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
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After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.
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How can Google Ads help you advance your business goals? Select All Correct Responses
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
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Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.
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Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Google Ads reviews saved text ads Content and formatting to ensure they meet advertising policies before being shown to users.
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Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.
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What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
Dynamic Search Ads brings value to an advertising campaign by creating new ads automatically and It finds traffic an advertiser might miss.
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Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
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What does adding callout extensions to your Google Search ads enable you to do?
Adding callout extensions to your Google Search ads enable you to highlight information about value-adding attributes of your business, products, or services.
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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
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Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.
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Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction based only on bids, the advertiser doesn’t have to pay their full bid.
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An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.
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Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
Google Search campaign will help her ads appear when a user is likely to be interested in her product. If her company wants to increase online sales of a featured product, she must choose Google Search Ads Campaign.
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With Similar Audiences, which Google product is included when finding new people with similar profiles?
YouTube, a Google product is included when finding new people with similar profiles.
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Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
Google Search campaign benefit Marco’s business of smart-home accessories installation. By using Google Search ads, his ad may appear when people research similar installation options.
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You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
“Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction.
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Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
These are the two Dynamic Search Ads features that will be of help to Sam to run a successful ad campaign without having the skills or time to manage 1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords.2
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Which user type would the Google Ads system closely match as an Affinity audience?
Someone who has demonstrated a qualified interest in movies Google Ads system closely match as an Affinity audience.
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Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
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When visibility is the campaign goal, which bidding strategy should an advertiser choose?
If the campaign goal is visibility, the advertiser should choose Target Impression Share.
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Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
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A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors.
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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
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Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
All-inclusive Paris holiday search terms might match with Jennifer’s ad as Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris.
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Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
Headline, URL, Description are the three components of a text ad on the Google Search Network that Mary will need to know to run a text ad on the Google Search Network.
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Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
Optimize the campaign’s ad rotation for clicks or conversion actions and Include three to five ads, and at least three extensions in each ad group are the two best practices should Francis adopt.
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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.
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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
a key benefit of a well-managed Google Search Ads campaign is that Displayed ads are relevant to a potential customer’s Google search
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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads provide control by By giving advertisers control over the maximum they spend per month.
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.
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How does automating your bid contribute to a successful Google Ads campaign?
Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.
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What does Performance Planner automatically do?
Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.
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Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
On the Google Ads auction the higher expected click-through rate will lead to a higher Ad Rank.
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