What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
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Search Advertising Exam
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.
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Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
Ideally you should aim 4 number of values for per header when using structured snippet extensions.
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You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
Selecting distinct geographic areas and Selecting only relevant languages in campaign setup might improve the relevance of your ad.
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Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
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What’s an example of an effective callout extension?
Free returns is an example of an effective callout extension.
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Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
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After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
Her campaign’s optimization score tells Meredith about her Google Search Ads campaign that The campaign could be improved by 78% if the listed recommendations are followed.
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How can Google Ads help you advance your business goals? Select All Correct Responses
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
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Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.
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Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Google Ads reviews saved text ads Content and formatting to ensure they meet advertising policies before being shown to users.
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Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
Energy-efficient fridge and Smart refrigerator reviews are the two searches that may prompt the ad.
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What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
Dynamic Search Ads brings value to an advertising campaign by creating new ads automatically and It finds traffic an advertiser might miss.
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Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
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What does adding callout extensions to your Google Search ads enable you to do?
Adding callout extensions to your Google Search ads enable you to highlight information about value-adding attributes of your business, products, or services.
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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
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Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.
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Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction based only on bids, the advertiser doesn’t have to pay their full bid.
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An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.
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Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
Google Search campaign will help her ads appear when a user is likely to be interested in her product. If her company wants to increase online sales of a featured product, she must choose Google Search Ads Campaign.
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With Similar Audiences, which Google product is included when finding new people with similar profiles?
YouTube, a Google product is included when finding new people with similar profiles.
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Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
Google Search campaign benefit Marco’s business of smart-home accessories installation. By using Google Search ads, his ad may appear when people research similar installation options.
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You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
“Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction.
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Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
These are the two Dynamic Search Ads features that will be of help to Sam to run a successful ad campaign without having the skills or time to manage 1. Destination URLs are automatically kept up-to-date and 2. Machine learning helps automatically find new keywords.2
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Which user type would the Google Ads system closely match as an Affinity audience?
Someone who has demonstrated a qualified interest in movies Google Ads system closely match as an Affinity audience.
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Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
Wendy must provide Customer relationship management data while setting up a Customer Match strategy to reach a list of prospective customers.
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When visibility is the campaign goal, which bidding strategy should an advertiser choose?
If the campaign goal is visibility, the advertiser should choose Target Impression Share.
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Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
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A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors.
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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
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Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
All-inclusive Paris holiday search terms might match with Jennifer’s ad as Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris.
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Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
Headline, URL, Description are the three components of a text ad on the Google Search Network that Mary will need to know to run a text ad on the Google Search Network.
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Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
Optimize the campaign’s ad rotation for clicks or conversion actions and Include three to five ads, and at least three extensions in each ad group are the two best practices should Francis adopt.
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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.
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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
a key benefit of a well-managed Google Search Ads campaign is that Displayed ads are relevant to a potential customer’s Google search
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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads provide control by By giving advertisers control over the maximum they spend per month.
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.
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How does automating your bid contribute to a successful Google Ads campaign?
Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.
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What does Performance Planner automatically do?
Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.
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Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
On the Google Ads auction the higher expected click-through rate will lead to a higher Ad Rank.
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What is a main benefit of using Search Audience solutions?
The main benefit of using Search Audience solutions is that they can help send the right message to the right customer with the right bid.
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Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
The user might be Searching for related gardening information that’s why they saw a Google Search ad for one of Carrie’s products.
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What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
4 is the maximum number of ad extensions that can show for a particular query or device at any given time. Maximum 4 ad extensions can show for a particular query or device at any given time.
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You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
Use Similar Audiences to find new visitors for your site to amplify results from your Google Search campaigns when using Remarketing Lists for Search Ads.
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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
To help you grow your business, Google Ads is built around three principles: relevance, control, and results.
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Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.
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In-market audiences allow the opportunity to specifically identify what kind of user?
In-market audiences allow the opportunity to specifically identify Someone who is in the mindset to buy.
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Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
Following is the correct order to set up an effective Customer Match strategy:
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You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.
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Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.
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Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
To create ad groups based on the cooking categories that appear on their website, you need to create Keyword list and Default bid amount in their first Google Search Ad group for your client Vince’s Veggies.
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Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
“Similar Audiences for Search” Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments
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Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.
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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.
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Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Laverne can Extends her reach to additional sites by appearing on Google Search partners.
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Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
Page feeds Search Ads option allows an advertiser to group web pages under custom labels.
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Match each ad extension with the benefit it brings to a user’s ad experience.
Following are the right matches of extensions and their benefits
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What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
1000 users is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign.
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Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Relevance, control and results are the three core principles, which the Google Ads was built on.
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What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.
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Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
Dynamic Search Ads help Trina to sells dolls and accessories. Keyword lists can be automatically created based on website offerings.
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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)
Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.
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Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
The available campaign types in Google ads are Search, Display, Video, Shopping, and App.
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Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina can Improve the ad’s quality score. to potentially get a higher ad position.
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Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.
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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
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Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads
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Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
E-mail address and Mailing address data can be uploaded when creating a Customer Match strategy.
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Which statement is true about serving relevant ad extensions?
This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.
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When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
The advertiser must include the description component when creating a text ad for the Search Network.
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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
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Each Similar Audience has its seed list members removed to ensure what?
Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.
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What’s an accurate description of callout extensions?
An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.
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What can the Performance Planner recommend?
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
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Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
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Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
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Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses
Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
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You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Changing the call-to-action message of the ad might improve the click-through rate on your ad.
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With Dynamic Search Ads, what does the advertiser provide?
With Dynamic Search Ads, the advertiser provide a list of web pages.
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Why should your business use Performance Planner?
You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
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How can ad extensions contribute to increasing user engagement?
By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.
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Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
The recommendations are tailored to the specific account. This feature makes the optimization recommendations valuable for Leo.
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