You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this: We Sell dark chocolate We sell dark chocolate We Sell Chocolate We Sell Dark Chocolate The correct answer is: We … Read more

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? Brand names of your top competitors’ cameras Words from headlines on your website, like “electronics” and “sale on cameras” General phrases related to photography, like “camera lens” and … Read more

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy The correct answer is: … Read more

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks? Try various CPC amounts to determine the average Bid across multiple groups to … Read more

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of clicks the ad accrues per day Divide the number of clicks the ad gets by the number of impressions it gets Divide the number of impressions the ad gets by its average position Divide the number of impressions … Read more

What can you learn from attribution reports?

What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign Budget usage for all Search campaigns, … Read more

Which is a best practice for optimizing a landing page for Google Ads?

Which is a best practice for optimizing a landing page for Google Ads? Several links to related websites Easy-to-navigate content The same programming language across the whole site Prominent headlines in several font styles and sizes The correct answer is: Easy-to-navigate content Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback … Read more

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Replace his 3 most expensive keywords with lower-priced keywords Slightly lower bids Choose accelerated instead of standard delivery Slightly raise bids The correct … Read more

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can: segment the campaign’s data by network and evaluate its performance on search partner … Read more

Adwords Editor lets users do all of these things except:

Adwords Editor lets users do all of these things except: simultaneously make edits to multiple accounts online keep working while offline view statistics for all campaigns export and import files The correct answer is: simultaneously make edits to multiple accounts online Google Search Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee … Read more