An account planner utilizes Google Ads Performance Planner for monthly advertising budget management, benefiting from billions of weekly Google searches and machine learning-based forecasting for improved efficiency.
- Assistance identifying funds from other external budgets to allocate to marketing
- Integration with other budgeting software
- Billions of weekly Google searches powering forecasting
- Leverage of machine learning for forecasting
The correct answers are: Billions of weekly Google searches powering forecasting and Leverage of machine learning for forecasting
To give you the most accurate forecasts possible, Performance Planner considers billions of search queries and is usually updated every 24 hours. The accuracy of Performance Planner forecasts is measured for running campaigns against their actual eventual performance and machine learning is used to fine-tune your forecasts. The two advantages that Performance Planner offers are Billions of weekly Google searches powering forecasting and the Leverage of machine learning for forecasting.
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