Home » Google Ads Search Advertising Exam » A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

  • Maximize conversions
  • Target cost-per-acquisition (tCPA)
  • Target return on ad spend (tROAS)
  • Target impression share

The Correct Answer is: Target impression share

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. This strategy can be used to raise awareness of your brand and build campaigns that are focused on branded terms. If you’re unable to devote a lot of time to daily bid management, you can use this automated bidding.

Read More here: https://support.google.com/google-ads/answer/9121108

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