Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.
- More followers on the store’s social media presence.
- More online sales through Reggie’s online store.
- E-mail sign-ups from people interested in a healthy lifestyle.
- Getting more customers to learn about his products.
The correct answer is: Getting more customers to learn about his products.
If you choose website traffic as his campaign marketing goal, you will get more customers to learn about his products.
Website traffic goal Drive potential customers to visit your website. For example, if after viewing your ads you want people to visit your website, you can select the “Website traffic” goal. As you set up your campaign after selecting this goal, you’ll see recommended features and settings that can help generate visits to your website.
The marketing goal should be the main thing you want to achieve for your business and can be changed at any time. Search campaign marketing goals can be set to Sales, Leads, or Website Traffic.