Home » Google Ads Search Advertising Exam » You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

  • Lapsed customers who haven’t purchased from the brand in the previous year
  • Customers who have purchased at the retailer’s outlet location
  • Customers who participated in the brand’s most recent holiday sale
  • Customers who are members of the company’s loyalty program

The Correct Answer is: Customers who are members of the company’s loyalty program

Customers who are members of the company’s loyalty program will likely have the highest lifetime value. In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer.

Read more here: https://en.wikipedia.org/wiki/Customer_lifetime_value

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