Last Updated on 2 years by School4Seo Team
- Lapsed customers who haven’t purchased from the brand in the previous year
- Customers who have purchased at the retailer’s outlet location
- Customers who participated in the brand’s most recent holiday sale
- Customers who are members of the company’s loyalty program
The Correct Answer is: Customers who are members of the company’s loyalty program
Customers who are members of the company’s loyalty program will likely have the highest lifetime value. In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer.
Read more here: https://en.wikipedia.org/wiki/Customer_lifetime_value