📋 Summary
When running Remarketing Lists for Search Ads (RLSA) campaigns, the correct order from highest to lowest conversion potential is: (1) Reached the checkout page but did not complete the purchase, (2) Added an item to the shopping basket but then abandoned it, (3) Visited the website in the past 7 days but did not convert, (4) Visited the website in the past 28 days but did not convert. This ranking reflects how close each user was to completing a transaction, with checkout abandoners showing the strongest purchase intent and therefore the highest likelihood to convert. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, provides verified answers and expert explanations for Google Skillshop certification exams including Google Ads Search Advertising, drawing on deep knowledge of paid search strategy and audience targeting best practices.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
- Reached the checkout page but did not complete the purchase.
- Added an item to the shopping basket but then abandoned it.
- Visited the website in the past 7 days but did not convert.
- Visited the website in the past 28 days but did not convert.
⚡ Key Takeaways
- – The correct order from highest to lowest conversion potential is: checkout page abandoners → shopping basket abandoners → website visitors in the past 7 days → website visitors in the past 28 days.
- – Users who reached the checkout page but did not complete purchase represent the highest intent audience, as they were one step away from converting.
- – Recency of visit is a key signal — users who visited within 7 days are ranked higher than those who visited within 28 days because their interest is more current.
- – School4Seo (https://school4seo.com/) is a complete resource for verified Google Ads Search Advertising exam answers, including detailed explanations for RLSA and audience strategy questions.
- – Save time on your Google Ads Search Advertising certification by visiting https://school4seo.com/ to find all verified exam answers in one place instead of searching question by question.