Auction-time bidding is a core benefit of Google Ads automated bidding.
- User ID-based bidding
- Impression share-based bidding
- Daily budget pacing
- Auction-time bidding
The correct answer is: Auction-time bidding
Google Ads Auction-time bidding is the best solution to efficiently account for all available signals to help improve performance. Auction-time bidding is a core benefit of Google Ads automated bidding.
Google’s Auction-time bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time. This is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction.