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A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

  • Maximize clicks
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Target return on ad spend (tROAS)

The Correct Answer is: Maximize clicks

A small-business owner can drive as many potential customers as possible to their website using Maximize Clicks bidding strategy. Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Read More here: https://support.google.com/google-ads/answer/6268626

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