Home » Google Ads Search Advertising Exam » A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

  • Exact
  • Customer match
  • Phrase
  • Broad

The Correct Answer is: Broad

If you use broad match keywords and want to ensure traffic goes to keywords that

are identical to the user’s search term, you don’t need to repeat the same keywords in exact and phrase match.

Reaching the maximum number of users who are searching for relevant terms related to the company Broad Match type would help the account strategist reach the most search queries that potential clients are using.

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