- Exact
- Customer match
- Phrase
- Broad
The Correct Answer is: Broad
If you use broad match keywords and want to ensure traffic goes to keywords that
are identical to the user’s search term, you don’t need to repeat the same keywords in exact and phrase match.
Reaching the maximum number of users who are searching for relevant terms related to the company Broad Match type would help the account strategist reach the most search queries that potential clients are using.