Home » Google Ads Search Advertising Exam » A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

  • People who previously purchased from a competitor’s website
  • People to whom the company has previously advertised via traditional media channels
  • People who have heard of the company but have never visited the company’s website
  • People who previously purchased a large quantity of the website’s products

The Correct Answer is: People who previously purchased a large quantity of the website’s products

A marketing associate want to re-engage high-value customers. They should target the People who previously purchased a large quantity of the website’s products. Such type of audience will likely have the highest lifetime value. Create an audience segment that includes your website visitors.

Using the custom parameter you can send the product price and the page type (such as the purchase page) in the event snippet to create a segment for people who bought any product above a certain price.

Read more here: https://support.google.com/google-ads/answer/2454000

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