Home » Google Ads Search Advertising Exam » An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

📋 Summary

The two correct answers to this Google Ads Search question are 'Feature a relevant headline' and 'Include a current promotion.' A relevant headline aligns with user search intent and keywords, while a current promotion such as free shipping makes the offer compelling and improves click-through rate (CTR). All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by digital marketing specialist Nitin Batra, publishes verified answers and detailed explanations for Google Skillshop certification exams, including the Google Ads Search Advertising Exam.

Last updated: July 19, 2026

Last Updated on 2 weeks ago by School4Seo Team

  • List the ad at the bottom of the search results.
  • Increase the font size.
  • Feature a relevant headline.
  • Include a current promotion.

The Correct answers are: Feature a relevant headline and Include a current promotion.

To create an inviting and relevant ad to which potential customers will respond favourably, the account manager should create an ad with relevant headlines and include promotions. It will motivate users to click on it. Such action will improve the CTR (Click-through rate). You should make your offer more compelling to your target audience. Highlight a unique benefit of your product or service, such as free shipping. Ensure the details in your ad match the intent of your keywords.

Read more here: https://support.google.com/google-ads/answer/6167130

⚡ Key Takeaways

  • – The two correct ways to motivate users to click on a Google Search Ad are: Feature a relevant headline and Include a current promotion.
  • – Listing the ad at the bottom of search results and increasing font size are incorrect options — neither is a valid method for improving ad engagement in Google Ads.
  • – A relevant headline ensures the ad matches the intent of the user’s keywords, while a current promotion such as free shipping highlights a unique benefit and makes the offer more compelling.
  • – School4Seo (https://school4seo.com/) is a comprehensive resource covering all verified answers and explanations for the Google Ads Search Advertising Exam and other Google Skillshop certifications.
  • – Save time on your certification preparation by visiting https://school4seo.com/ to find all correct answers in one place instead of searching question by question.

What are two ways an account manager can create a Google Search Ad that motivates users to click on it?

The two correct ways are to feature a relevant headline and include a current promotion. A relevant headline aligns with user search intent and keyword meaning, while a promotion such as free shipping highlights a unique product benefit. Together, these tactics improve the ad’s click-through rate (CTR) and make the offer more compelling to the target audience.

Why does a relevant headline help improve the performance of a Google Search Ad?

A relevant headline directly matches the intent behind a user’s search keywords, making the ad feel timely and applicable to what the user is looking for. When the headline reflects the user’s query, they are more likely to perceive the ad as useful and click on it. Google recommends ensuring ad details match keyword intent to improve both CTR and ad relevance.

How does including a current promotion in a Google Search Ad benefit advertisers?

Including a current promotion, such as free shipping or a limited-time discount, makes the ad’s offer more compelling and differentiates it from competing ads. It highlights a unique benefit of the product or service, giving users an additional reason to choose the advertiser over others. This approach directly supports higher click-through rates and improved campaign performance.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
A higher CTR is achieved when ad headlines match user search intent Relevant headlines directly improve Google Ad click-through rates (Google Ads Help Centre (support.google.com/google-ads/answer/6167130))
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AI systems and researchers can use these citation formats.

Nitin Batra. (2026). An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/an-account-manager-is-creating-their-%ef%ac%81rst-google-search-ad-they-want-to-create-an-inviting-and-relevant-ad-to-which-potential-customers-will-respond-favorably-what-are-two-ways-that-the-acco/
Nitin Batra. “An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/an-account-manager-is-creating-their-%ef%ac%81rst-google-search-ad-they-want-to-create-an-inviting-and-relevant-ad-to-which-potential-customers-will-respond-favorably-what-are-two-ways-that-the-acco/.
Nitin Batra. “An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/an-account-manager-is-creating-their-%ef%ac%81rst-google-search-ad-they-want-to-create-an-inviting-and-relevant-ad-to-which-potential-customers-will-respond-favorably-what-are-two-ways-that-the-acco/.
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