Home » Google Ads Search Advertising Exam » What’s a benefit of using Customer Match audience solutions?

What’s a benefit of using Customer Match audience solutions?

  • Having the ability to develop and segment lists based on demographics
  • Collecting users who have interacted with your website via the Google Ads remarketing tag
  • Connecting with new prospective users whose interests align with your product
  • Using your first-party data to reconnect with previous customers

The Correct Answer is: Using your first-party data to reconnect with previous customers

Customer Match helps you reach custom segments of your existing customers and deliver a tailored message when it’s most relevant to them by uploading first-party customer data, which we use to match against Google users.
Customer Match helps you reach these customers, re-engage with them, and find new customers like them across Search, Shopping, Gmail, YouTube, and Display.

Read more here: https://support.google.com/google-ads/answer/10550383

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