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What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Layering an Affinity audience with a broad keyword targeting campaign help you do Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product.


  • Reach people who have been identified as being in the mindset to buy
  • Reach people based on specific demographics such as marital and education status
  • Find new customers that share the behaviors and characteristics of your marketing audience segments
  • Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

The correct answer is: Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

By layering the Outdoor Enthusiast affinity audience to your broad keyword targeting campaign, you’ll make sure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).

Google’s Audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. This allows you to then condition your bids, creatives, and keywords based on different audience insights.

  • Learn more here: Skillshop Search Certification
  • Fifth chapter: Reach Valued Customers with Search Audiences
  • Sub-Chapter: Reach prospective customers with Google’s Search Audience solutions

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