Layering an Affinity audience with a broad keyword targeting campaign help you do Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product.
- Reach people who have been identified as being in the mindset to buy
- Reach people based on specific demographics such as marital and education status
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)
The correct answer is: Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
By layering the Outdoor Enthusiast affinity audience to your broad keyword targeting campaign, you’ll make sure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).
Google’s Audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. This allows you to then condition your bids, creatives, and keywords based on different audience insights.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Reach prospective customers with Google’s Search Audience solutions
