- The manager can choose the exact searches to which their keywords will match.
- The manager won’t need to use keywords when on the broad-match setting.
- The manager can serve on new, relevant queries.
- The manager won’t have to think of all of the related “saucepan” keywords
The Correct Answers are: The manager can serve on new, relevant queries and The manager won’t have to think of all of the related “saucepan” keywords
These are the two ways that broad match can make the manager’s work easier. The manager can serve on new, relevant queries using broad match type keywords. He won’t have to think of all of the related “saucepan” keywords. Because broad match considers not only the current search term, but also the user’s location, their recent searches, your landing page, and other signals to understand what users are looking for as part of the retrieval process.