Home » Google Ads Search Advertising Exam » Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.) Select All Correct Responses

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.) Select All Correct Responses

  • Employment status
  • Age
  • Mailing address
  • Email address

The Correct Answers are: Mailing address and Email address

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Upload your customer data into Google Ads. We’ll match it against the people who search on Google.com and form it into audience lists. The upload can include various types of customer data (for matching), such as email address, mailing address, and phone number. Let’s take a closer look at the steps below.

Learn more here: Skillshop Search Certification

Fifth chapter: Reach Valued Customers with Search Audiences

Sub-Chapter: Harness the power of your own data to reach your marketing objectives

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