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Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

  • Maximize Clicks
  • Target return on ad spend (tROAS)
  • Maximize Conversions
  • Target impression share

The Correct Answer is: Target impression share

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Target Impression Share can be useful for campaigns with brand terms. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand.

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