Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses

To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion.


  • has a larger font size
  • is listed after search results
  • includes at least two different colors
  • has a relevant headline
  • includes a current promotion

Correct Answers are: 1. has a relevant headline and 2. includes a current promotion

Highlight what makes you unique to effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering.

Include prices, promotions, and exclusives because people often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

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