To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion.
- has a larger font size
- is listed after search results
- includes at least two different colors
- has a relevant headline
- includes a current promotion
Correct Answers are: 1. has a relevant headline and 2. includes a current promotion
Highlight what makes you unique to effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering.
Include prices, promotions, and exclusives because people often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.